London festival of innovation celebrates the bright ideas - Shell Ideas360

London festival of innovation celebrates the bright ideas

To make the future bright, we need clean, sustainable energy to power it. This is one of the biggest challenges facing our planet. That’s why Shell launched the #makethefuture campaign, to support and develop the next generation of smart ideas that will help to deliver more and cleaner energy solutions.

This year London hosted Make the Future Live between 25-28 May, attracting more than 25,000 visitors to the Queen Elizabeth Olympic Park. This festival of ideas and innovation was a showcase for the many ways Shell is collaborating with brilliant individuals and organisations to help drive the innovation required meet global energy challenges.

Make the Future Live saw the finale of Shell Ideas360 programme, which encourages students to come up with game changing ideas to tackle energy, food and water challenges around the world. This year attracted 750 entries from over 144 countries around the world.

The five finalists came up with ingenious ways to keep houses and food cool, to make fishing nets from waste plastic and improve water quality. The overall winners of the Audience Choice Award, voted for by Shell Ideas360 online community, were SmartPanels, from the University of Texas, Austin, with an idea for a low cost, spring-based system that allows solar panels to track the sun in the sky.

Shell Ideas360 is part of a broad programme of initiatives that Shell supports to help deliver a brighter energy future and Make the Future Live brings many of these together into a single inspiring event.

A keystone of the festival is the Shell Eco-marathon, which challenges student teams from around the world to design, build and drive ultra efficient vehicles. This year 171 teams from 29 countries took part, with the winners of the European, Americas and Asia Shell Eco-marathons competing in the Drivers’ World Championship.

With so many bright young minds taking part, Make the Future Live is a great way to motivate the next generation of innovators, which is why the regional winners of The Bright Ideas Challenge were invited along as part of their prize. This competition is part of Shell’s ambition to spark interest in science and engineering in schools and invites children aged from 11-14 to come up with creative ideas to power cities of the future.

To show how smart ideas can become a reality, Make the Future Live also features innovative companies like Pavegen, bio-bean and GravityLight. These have all come through Shell’s Enterprise Development programmes, such as Shell LiveWIRE or Shell Springboard, which provide funding and business development to help support entrepreneurs to bring their ideas to life.

From school children, through to the entrepreneurs whose inventions are already transforming the world, Make the Future Live, perfectly illustrates how clever collaborations between communities, academia, brilliant thinkers and big corporates such as Shell, really can change our world for the better.

If you want to help make the future at next year’s festival entries are open for the Shell Ideas360 programme. Enter your team’s bright idea to solve the world’s energy, food or water challenges by registering here.

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